The Story of Bagru Store: A Legacy of Craftsmanship The journey of Bagru Store is a heartfelt tale of heritage, passion, and perseverance, spanning three generations of the Chhipa family. Rooted in the artisanal village of Bagru, Rajasthan, the story began with Bhanvar Lal Chhipa, a visionary artisan dedicated to the centuries-old craft of block printing. Known for his unparalleled skill and intricate designs, he preserved and passed down the traditional techniques of Bagru and Dabu printing, nurturing the craft with dedication and love.
Carrying forward this legacy, Gopal Lal Chhipa, Bhanvar Lal’s son, embraced the family’s heritage with the same reverence. Under his stewardship, the craft flourished, blending innovation with tradition while staying true to its roots. Gopal Lal expanded the family’s reach, bringing the exquisite artistry of Bagru printing to a wider audience and inspiring the next generation to uphold their cultural identity.
Today, the torch is carried by Preetam Chhipa, the founder of Bagru Store. With a deep respect for his family’s legacy, Preetam established Bagru Store as a bridge between tradition and modernity. His mission is to honor the artisans of Bagru while sharing their craftsmanship with the world. By eliminating middlemen and adopting sustainable practices, Preetam ensures fair wages for artisans, affordability for customers, and a commitment to ethical fashion. At Bagru Store, every garment tells a story—a story of skilled hands carving wooden blocks, natural dyes sourced from the earth, and generations of knowledge woven into each thread. From Bhanvar Lal’s mastery to Preetam’s vision, Bagru Store embodies the spirit of a family devoted to preserving an ancient art form.
When you wear a piece from Bagru Store, you’re not just donning clothing—you’re celebrating a heritage shaped by the Chhipa family’s unwavering dedication to their craft. It’s a tribute to tradition, artisans, and a legacy that continues to inspire.
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Artisan Empowerment
Heirloom Crafts
Sustainable Made
Lasting Quality
Behind every beautiful piece at Bagru lies the dedication and artistry of our skilled craftsmen. These talented individuals breathe life into fabric, combining time-honored block-printing techniques with unmatched attention to detail. Each design is a labor of love—carved by hand, printed with care, and dyed using nature’s palette of vibrant colors.
Our artisans carry forward a legacy passed down through generations, infusing every thread with their heritage and passion. Their hard work and creativity transform simple fabrics into treasures that bring joy to our customers. It’s their hands that craft the unstitched fabric you love so much, ensuring every piece is as unique as the story behind it.
At Bagru, we celebrate the incredible journey from their workshops to your wardrobe—a journey filled with care, tradition, and the pursuit of excellence. When you choose Bagru, you’re not just supporting a product; you’re honoring the artisans who pour their hearts into every creation.
